Nike Golf Introduces Tiger Woods Limited Edition Footwear for 2007 Majors

As I've written in this space many times Tiger Woods has taken Nike Golf and put the fledgling subsidiary company of Nike on his back and propeled them to great heights over the past decade. They are the top selling golf apparel company and they are amongst the leaders in footwear sales. To celebrate the 10th anniversary of Tiger Woods winning his first major championship at The Masters in 1997 and as a tribute to his 10 years of major championship dominance Nike Golf is introducing Tiger Woods (TW) Limited Edition footwear. The TW Limited Edition comprises four different styles of the popular SP 8 TW Tour each designed specifically for the major championships in 2007. Woods will debut the first Limited Edition style available at retail on April 1 2007 during The Masters from April 5-8 2007. The remaining Tiger Woods Limited Edition styles worn by Woods at the U.S. Open The Open Championship and the PGA Championship will be available at retail on June 1 July 1 and August 1 respectively all at a suggested retail price of $220.00. “The SP 8 TW Tour has been a very popular shoe among consumers and as such is selling extremely well ” said Mike Forsey Category Business Director for Nike Golf. “We felt it was fitting to honor Tiger’s success in the majors by creating special shoes that are symbolic of his 10 years of major championship dominance while at the same time contributing to a foundation that is so important to him.” As part of the promotion Nike Golf will be giving away a total of eight autographed shoes. Tiger Woods will sign two shoes one left and one right per major championship. To have an opportunity to receive an autographed shoe consumers can register online at www.nikegolf.com for a chance to win. To differentiate from Nike Golf’s standard SP 8 TW Tour the TW Limited Edition features a distinctive “TW 10” logo laser etched on the heel as well as a Tiger Woods Foundation logo inside the shoe. The TW Limited Edition colorways are: - The Masters – white/dark army- U.S. Open – carmel/bronze- The Open Championship – black/varsity crimson- The PGA Championship – white/black dusty red When companies like Nike Golf outfit their elite athletes in new products at majors they gamble on two things: 1.) That the player will make the cut and have the opportunity for 4 days of product exposure instead of only 2 days 2.) That the player will grab a fair share of TV time by being amongst the tournament leaders. Tiger is one of the best bets in all of sports in both regards. He's won 12 majors and has only missed the cut at two majors in his entire career - the 1996 Masters and the 2006 U.S. Open. In other words when Nike Golf outfits Tiger in something for a major tournament you can pretty much bet that it will get plenty of exposure and ideally lead to viewers running to retail outlets to purchase the new product.

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