Yardbarker.com Co-Founder Pete Vlastelica Headlines This Weekend's Edition of SBR

Yardbarker.com is one of the fastest growing online sports social networks. They've successfully secured such star athletes as Donovan McNabb Baron Davis and Greg Oden to author blogs from their site. They've also established one of the largest networks of sports blogs on the internet. And to top this all off Yardbarker secured $6M of venture capitalist financing last week to help take them to the next level. We'll talk with Yardbarker Co-Founder and CEO Pete Vlastelica on this weekend's edition of Sports Business Radio. I live in Portland so I pay particular attention to Greg Oden's Yardbarker blog. I like what Yardbarker is doing because they're bringing together athletes and fans. Oden for instance regularly answers comments from fans on his blog. And if you're an athlete like Oden your blog allows the fans to get to know you better and this can't do anything but help your personal branding efforts. Also on this weekend's show we'll discuss the crisis the IOC now finds themselves in with the Beijing Summer Olympics. Political and environmental protests against China continue to grow louder and louder and IOC President Jaques Rogge officially went on record today admitting he has a crisis on his hands. We'll discuss this topic with Paul Swangard Managing Director of the Warsaw Sports Marketing Center at the University of Oregon. We'll also discuss the final numbers for the NCAA Men's and Women's Basketball tournaments as well as The Masters. Talk to you this weekend.

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