Talking NBA CBA with ESPN's Ric Bucher
So far the NBA playoffs have been tremendously exciting. And this comes on the heels of a terrific year of TV ratings for the league.
According to the Sports Business Daily, ABC drew 5.1 million viewers for its 15 NBA broadcasts, a 38.3 percent increase from the previous year. It was the best regular-season NBA viewership on a network since the '98-99 season on NBC. TNT drew an average of 2.45 million viewers for its 52 games, up 42.4 percent from the 2009-10 season. ESPN averaged two million viewers for its 73 broadcasts, up 28.3 percent from the previous year.
But as you'll hear during my conversation with ESPN NBA Senior reporter Ric Bucher, the chances of striking a deal on a new Collective Bargaining Agreement by the July 1st deadline are slim.
And don't look for the NBA Players Association to use the same decertification tactic that the NFL Players Association recently utilized in their battle with the owners.
Listen to Ric Bucher and Brian Berger discussing the NBA CBA here.