Chris Mike's blog

Tiger and Twitter, Social Media’s Version Of The Odd Couple

17 November, 2010 by Chris Mike

You can always count on the collision of sports and social media to produce a few good “head scratchers”, events so strange that they defy common sense and logic. We’ve seen a few of them lately; the Charlie Villanueva, Kevin Garnett spat and Paul Pierce versus LeBron James just to name a few. But this one rises above them all. Tiger Woods, historically one of the most guarded and private athletes in the world has announced not only that he’s back on Twitter… but that he actually likes it. While his account was opened over a year ago, he only recently started Tweeting. According to media sources, after his first Tweet, his account picked up more than 30,000 followers in an hour. In just the time it took me to write this paragraph he’s picked up over 1,700 followers (currently at 154,035).

For NFL Players, Social Media Hits Hard

10 September, 2010 by Chris Mike

If you’re a player in the NFL today you are painfully aware that average career span in the league is only 3.5 years. With such a short amount of time to be suiting up on Sundays, players are focused on making the most of every snap. And rightfully so, a player’s performance on the field will be the key factor in determining how much he can earn in those 3.5 years. But there is another area that professional football players are focused on these days. An area that may help them earn long after their days on the gridiron are over. We’re talking about the field of social media, which can be just as competitive and hard hitting as the NFL. It’s an arena where just like a vicious clothesline tackle; one ill-conceived tweet or Facebook post can end a career (remember Kansas City Chief running back Larry Johnson anyone?)

Facebook Places Equals A Big Opportunity For Savvy Sports Marketers

30 August, 2010 by Chris Mike

Heads up sports marketers, this may be the opportunity you’ve been looking for. Now that Facebook has made its long anticipated entry into geo-location space, all of a sudden you have a very relevant new marketing vehicle to explore. Yes, services like Foursquare have been around for a while and perhaps there are a few teams who have experimented with them. But with Facebook Places and its 500 million users entering the arena, this contest may be over sooner rather than later.

Dear Miami HEAT marketing team, please don’t drop the ball.

6 August, 2010 by Chris Mike

Congratulations HEAT marketers, you have hit the social media jackpot. In fact, the only way you could be bigger in social media would be to sign Justin Bieber as a free agent. The question is now… how will you handle it?

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