David Fuller's blog

I'm often asked how to get into the business of sport, sometimes by students
and sometimes by people who are fed up with their particular brand of
corporate slavery. Many of these people see the sports business in a narrow
sense; working for a professional sporting team or rights holder, but the
industry is wider than that.

Sports tourism is one area that is often overlooked, both by the sports
industry and the tourism industry. This is despite the large amount of
investment by tourism organisations in attracting events and building
infrastructure to deliver them.

For many, sports travel means group tours to 'mega-events' like the football
world cup or the Olympics, but someone travelling to play golf or to go
kite-boarding is also part of a big sports tourism industry.

The America’s Cup, the world’s oldest sporting trophy may be returning to US soil and the economic benefits to San Francisco could be huge. Earlier this month, BMW ORACLE, the sailing team owned by Larry Ellison and defender of the America’s Cup announced that San Francisco has been chosen as the preferred US candidate city for the next event. The announcement positions the Californian city as a front runner in the race to hold the event, but BMW ORABLE is still considering venues outside the USA and will not make its final announcement about the venue until the end of 2010.