Dodgers and Jet Blue Waste No Time With $99 Manny Promotion

Manny Ramirez is good for business for the LA Dodgers. His personality and his on the field prowess made for the perfect combination for the Dodgers last season. He recently agreed to a 2-year $45M deal with the team. The Dodgers broke their single day ticket sales record last season when they acquired Manny. They sold a ton of #99 Dodgers jerseys with Manny's number. And dreadlocked wigs were a hot commodity at the merchandise stand as well. Now one of the Dodgers' big sponsors has gotten involved in the Manny-mania. JetBlue Airways the Los Angeles Dodgers’ official domestic airline partner is welcoming back Manny Ramirez number 99 with a special $99 Manny Fan Fare offer each way for Southern Californians. Through May 21 2009 L.A. Basin residents can travel from the Long Beach airport to either New York (JFK) or Boston or from Burbank to JFK by booking online at www.jetblue.com by Sunday March 8 2009.    “JetBlue is proud to be the official airline of the Dodgers. We want to thank the millions of loyal and diverse fans in support of the team and Mr. Ramirez by pitching some of the lowest fares in the industry to the L.A. community ” said Marty St. George Senior Vice President of Marketing and Commercial Strategy for JetBlue Airways. “Customers can choose to jet to Manny’s hometown and our home base New York or the home of his former team in Boston. This June JetBlue will offer flights from three L.A. Basin airports to New York – more than any other airline in Southern California – when we launch service from LAX. Think Blue Los Angeles!” Manny Fan Fares must be booked by March 8 2009 11:59 PM MT. Travel must be completed by May 21 2009. Travel must take place on Monday Tuesday Wednesday Thursday and/or Saturday. Blackout dates and other restrictions apply.* More sponsors need to do creative things like this to activate" their team sponsorships and bring them to life. This is a clever promotion from JetBlue and a terrific way for the Dodgers to show they can assist their sponsors with their business development.   "

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