Another great edition of Sports Business Radio planned for you this weekend. I've been joined previously on SBR by three NBA owners - Dallas Mavericks owner Mark Cuban, Phoenix Suns owner Robert Sarver and Sacramento Kings Co-Owner Gavin Maloof. Each is part of the new breed of NBA owners. Young, bright, creative and passionate. Each has multiple business interests and each is a big "fan" of watching their NBA team.

This weekend, another NBA owner with fresh ideas and an incredible business perspective will join me. Dan Gilbert, who purchased the Cleveland Cavaliers in March of 2005 from long time owner Gordon Gund for $375M will join me. Gilbert is also the chairman and founder of Quicken Loans, which is the nation's largest online mortgage company. (LISTEN TO INTERVIEW BY CLICKING HERE).

In the two years Gilbert has owned the Cavs, he's changed the culture of the franchise. He completely overhauled the front office (hired former Spurs executive and NBA Danny Ferry as GM replacing Jim Paxson), the coaching staff (replaced Paul Silas with Mike Brown) and he even changed the seats in the Quicken Loans Arena from blue to wine and gold.

Gilbert certainly knows something about culture though. Quicken Loans has been named one of the Top 20 "Best Places to Work" by FORTUNE magazine for the past 4 years and the over 5,000 employees who work for the company rave about Gilbert's "bottom up" approach where receptionists are treated with the same respect as senior management.

You could certainly argue that Gilbert now owns one of the more valuable NBA franchises with LeBron James as the cornerstone. James, who is only 22 years old, has changed the culture in Cleveland. The year before his arrival, the team won 17 games and ticket and sponsor sales were dismal. Now, the team is in the NBA Finals and LeBron and the Cavs are one of the top road draws in all of the NBA. Sponsors are jumping on board to be associated with the team and tickets to see the Cavs home games during these NBA Finals are selling for $300-$14,999.

I've wanted to have Dan Gilbert on SBR for quite some time now as I have a ton of respect for his business philosophies, so I look forward to catching up with him and sharing that conversation with you.

Also on this weekend's edition of SBR, G2 Strategic CEO Marshall Glickman will join us for our monthly "Glickman Global" segment where we examine the rash of North American sports owners who are now purchasing European teams.

We'll also discuss the legacy of NASCAR patriarch Bill France Jr., who died this week at age 74 after a long bout with cancer. France's impact on the NASCAR world is nothing short of incredible, so we'll look back on his life during this weekend's show.

Talk to you this weekend!