There's been a whole lot of hoopla surrounding Barry Bonds' record breaking 756th home run he hit on Tuesday night at AT&T Park. Obviously Hank Aaron's home run record has been viewed as one of the most hallowed records in all of sports for the past three decades.

But did you know that more TV viewers tuned in to watch New York Mets pitcher Tom Glavine earn his 300th win at Wrigley Field in Chicago this past Sunday by almost a 3 to 1 margin over the TV audience who tuned in to watch Bonds hit home run #756?

ESPN2’s broadcast of Nationals-Giants Tuesday night, in which Giants LF Barry Bonds broke MLB’s all-time home run record, earned a 1.1 coverage area cable rating, attracting an average of 995,000 HHs.

By comparison, ESPN’s “Sunday Night Baseball,” which featured Mets-Cubs and P Tom Glavine reaching his 300th career win, earned a 3.0 overnight Nielsen rating.

Why the large disparity? First of all, "Sunday Night Baseball" starts at 8pm ET/5pm ET so its prime time viewing for those on the east coast. Bonds didn't hit his record breaking home run until 11:15pm ET/8:15pm ET on Tuesday night, so many viewers on the east coast had already gone to bed.

Another reason? "Sunday Night Baseball" is seen on ESPN's signature network, while Bonds' historic game took place on ESPN2, which some viewers tend to visit less frequently.

Reason #3: The Mets and Cubs are both making a push for the playoffs while the Giants and Nationals are simply playing out the season with no chance of making the playoffs.

The final reason? I firmly believe that fans like Tom Glavine more than they like Barry Bonds. Bonds is just not a very likeable guy. Even before he was dogged with talk of performance enhancing drugs, he was a surly, unfriendly guy who never let the public crack his hard exterior shell. Glavine, who logged a ton of TV time (on Superstation TBS) and became a household name while playing for the Atlanta Braves is much more likeable and people seemed genuinely happy for him when he won his 300th game last Sunday.

The most ironic thing about Bonds vs Glavine? Remember, the media vote on which players get in to the MLB Hall of Fame. Glavine's 300 wins should make him a no-brainer for entry in to the Hall (only 5 lefthanders like Glavine have won 300 games), but if there is any debate, the media panel is likely to select him because he's always been very professional and cooperative with the media. Glavine was presented a key to the city of New York this week by Mayor Bloomberg.

While Bonds certainly has the statistics to gain entry in to the Hall (his stats say he's one of the top 5 baseball players of all time and you could argue he is the greatest baseball player of all time), because of the strong suspicion that he used performance enhancing drugs and because he has always battled with the media, there's a very good chance he won't gain entry in to the Hall of Fame.

Back to the TV exposure for Glavine and Bonds' historic feats this week. So while I received several press releases and saw a few stories on the naming rights values received by the companies associated with Bonds' record breaking night, you should understand that more TV viewers actually saw Glavine's 300th win.

The real value for the sponsors like Kragen Auto Parts (they were the lucky sponsor behind home plate when Bonds hit #756), is that these sponsors will live on forever in video replays and pictures from Bonds' historic night. The Bonds home run is a singular moment that will be replayed over and over again, while Glavine's 300th win was an entire night's body of work.