If you listened to this weekend's edition of Sports Business Radio, you heard us start to count down our Top 20 Sports Business stories of 2007. If you missed the show, you can listen to our podcast here. This weekend, we focused on stories 20 through 11. Next weekend, our last show of 2007, we'll count down our Top Sports Business stories of 2007.

For our blog-only audience, here are Top Stories 20 through 11:

20. NBA Superstar Kevin Garnett traded to the Boston Celtics - The impact of KG's move to the Celtics has been enormous - on and off the floor. KG is nicknamed the "Big Ticket" and he's been just that for the Celtics since they acquired him this summer from the Minnesota Timberwolves. On the floor, the team is off to its best start since the 1963-64 season. Season tickets for games at the TD Banknorth Garden are sold out. TV ratings are up 97%. KG's Celtics jersey is the #1 selling jersey in the league. And most important for the NBA, one of the league's iconic teams matters again. KG, Ray Allen and Paul Pierce have been featured on the cover of national magazines and the Celtics are a strong eastern team - which the league sorely needed.

19. Colts and Peyton Manning win the Super Bowl - Manning's endorsements increased measurably and he was a big hit hosting Saturday Night Live.  Manning makes a reported $13M per season in endorsements from companies like Mastercard, DirecTV, Gatorade, Sprint and Reebok. Because Manning won a Super Bowl, he avoids being compared to athletes like Dan Marino, Charles Barkley, Karl Malone and Pat Ewing - great individual players, but players who never won championships. And companies love to associate themselves with winners. And Manning is a good actor to boot. And for a league that has had its share of PR nightmares in 2007, the NFL pushes Manning out front and center to promote its efforts. Many would say that Manning has become THE face of the NFL. It was great to see Colts Head Coach Tony Dungy get his elusive championship ring as well.

18. College football season is most unpredictable ever - Teams ranked in the top 5 lose regulary and throw the BCS standings into disarray.  BCS critics cry for a playoff once again after a 2-loss LSU team advances to the National Championship game. Coaching carousel - Saban, Petrino, Rodriguez, Erickson - coaches being paid more money than ever. (Avg. salary for a college football coach in the SEC is $1.9M).

17. Historically low TV ratings - The NBA Finals between the San Antonio Spurs and the Cleveland Cavs was the lowest rated in NBA history. Those ratings were a success when compared to the TV ratings for the NHL Stanley Cup Finals, which brough NBC its lowest prime time rating in the history of the network.

16. Marion Jones admits to using PED's and has results annulled by the IAAF  - Jones retired in October after pleading guilty to lying to federal investigators in 2003. Jones admitted she had taken the designer steroid "the clear" from September 2000 to July 2001. The IOC formally stripped Marion Jones of her five Olympic medals from the ’00 Sydney Olympics. The IOC also banned Jones from attending the ‘08 Beijing Olympics “in any capacity and said it could bar her from future games". Jones was also ordered to pay back $700K of her winnings. She insists she is broke.

15. NFL Network battles for wider distribution - The network for the number one sports league in America is only seen in 35 million households. NFL Commissioner Roger Goodell continues to batttle with the big cable companies like Time Warner Cable and Comcast, who continue to hold firm on their position that they will not add the network to their basic tier.  Could the NFL's anti-trust laws be tested by Congress in 2008?

14. NY Knicks mess - This has become THE worst organization in all of sports. From an embarassing sexual harassment trial with Dolan and Thomas to a miserable record for the NBA team with the highest payroll, James Dolan and company continue to set the bar lower and lower each week.

13. New England Patriots Spygate - Jets Coach Eric Mangini rats out Pats for spying and taping Jets signals. Pats accused of taping opponents sidelines. Spying infractions resulted in a league-record $500,000 fine for him, a $250,000 fine for the franchise and the loss of a first-round pick in next year's draft. Team handed over all videotape materials to the satisfaction of the NFL. Pats have responded by going undefeated this season and have dominated their opponents.

12. Chicago Cubs for sale - Billionaire Sam Zell to sell the team in 2008. John Canning Jr. is odds on favorite to purchase team while Mark Cuban is the choice of the fans. Zell and his Tribune Co. plans to sell the Cubs and Wrigley Field and its 25% stake in CSN Chicago. The combined sale could surpass $1B.

11.Organizers and sponsors gear up for the 2008 Olympics in Beijing, China - The Beijing Olympics will likely be the number one sports business story of 2008 and are on target to be the most commercial Olympics of all time. The games themselves will likely cost nearly $2B to stage - including the construction of 37 venues for the Games. From the competitions to the political protests and pollution, Beijing, China will be the center of the planet in 2008.

Next weekend (December 29/30), we'll count down our Top 10 Sports Business stories of 2007.