Victoria's Secret has purchased their first Super Bowl spot since 1999. Price tag for the air time on Fox - $2.7M. The 30-second spot is scheduled to air during the second half and will promote the retailer's Valentine's Day merchandise. The ad will be posted on the company's website after the game.

The in-house-produced ad will feature 26 year-old Brazilian model Adriana Lima. If you don't know her, get to know her in the video below. My guess is that this spot will score big points with male viewers..........just a guess. (Can Victoria's Secret identify talent or what??!!)