I thought you might enjoy this conversation with Miami Heat GM Randy Pfund from 2004. Days after the Heat acquired Shaquille O'Neal from the Los Angeles Lakers, Pfund joined us on Sports Business Radio (Keith Forman was my co-host back then) and he broke down how the trade came about and what the trade would mean for the Heat - on and off the court.

Even though Shaq is 36 years old and on the back nine of his career, his brand is as strong as ever, so don't underestimate the impact he will have on the Phoenix Suns business going forward.

Listen to the conversation with Randy Pfund here. Some very good insight.