Zambezi Ink has created a campaign for Kobe Bryant's new Nike shoe called the "Genius" campaign. Zambezi Ink Managing Director Chris Raih will join us on Sports Business Radio this weekend to discuss the campaign in depth.

The 5th spot of 5 spots in the campaign (“Anthem”) breaks at KB24.com on Wednesday. Check it out. I've seen a sneak peak and I love it.

Brian Ford is the former Wieden + Kennedy (ad agency for Nike) copywriter who wrote "The LeBrons" and "We are All Witnesses" campaign for Nike. Ford and Raih are founding partners of Zambezi Ink.

We'll catch up with Raih this weekend and get a behind the scenes look at Kobe's new Nike spots.