We talk about Tiger Woods' endorsement deals frequently on our show. The two deals that have been the most successful in my opinion are Nike Golf and Buick. Nike Golf because most everywhere you see Tiger, you also see the Nike swoosh. Even in other company's ads.

But Buick has been equally as successful. Tiger has done wonders for the company and has helped them to completely change the demographics of the audience they are targeting - they now reach a much younger audience after years of being your grandfather's automobile. Tiger's agent Mark Steinberg shared the reasoning behind choosing Buick over luxury car companies like Mercedes or BMW when he joined us on SBR.

This Buick spot from last year is one of my all-time favorite Tiger spots.

Buick unveiled their most recent ad featuring Tiger recently. Check it out below.