Tim Boyle, President of Columbia Sportswear on SBR ON DEMAND


Mon, 2008-07-21 15:19 — Berger

If you missed my conversation with Columbia Sportswear President and CEO Tim Boyle this past weekend on Sports Business Radio, you can now listen ON DEMAND.

Just click here to access the audio.

I thought Boyle was very insightful and offered good reasoning for associating his brand with the Tour de France brand.

 

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