If you missed our conversation with Portland Trail Blazers VP of Marketing Michele Daterman yesterday on the Portland-only edition of SBR on 95.5FM The Game, you can listen on demand by clicking here.

Daterman joined us to discuss the team's efforts around getting Trail Blazers players Brandon Roy and LaMarcus Aldridge named to this year's NBA All-Star team.

If you recall, I wrote about the innovative items I received from the team last week.

Daterman provided great detail regarding how the team came up with the ideas for both Brandon and LaMarcus and even hinted at similar efforts for Greg Oden and Rudy Fernandez with Rookie of the Year promotions.