Jared Melzer

Display Name: Jared Melzer
Bio: Jared is a young and talented sports marketing professional who has worked for one of the most marketable athletes of our time, Lance Armstrong. His early success in the industry led him to an international role overseeing the marketing and sponsorship of the Astana Cycling Team, an organization that was taken over by Lance's coach (Johan Bruyneel) after a damaging 2007 season. Jared has been credited for helping to completely rebrand the team, bringing it to an international level of prominence in 2008 and 2009. His job entails everything from sponsorship procurement and management to non-profit activation campaigns with LIVESTRONG to managing VIP hospitality programs at the Tour de France and more - a job that he says has brought him a wealth of both personal and professional experiences and opportunities. Prior to embarking on his professional journey, Jared graduated with highest honors from Penn State University and further advanced his education with a Masters degree from the University of Texas - Austin. A native New Yorker, Jared currently resides in Madrid, Spain and has a newfound passion for European football.